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zeyneptokus.com Introduction (Video)
In 1998 Rob Granader combined the Published Products division of FIND/SVP, part of the worldwide SVP network, and FINDEX, the worldwide directory of market research reports, to create Kalorama Information, a future leader in the market research publishing world.
The Published Products division included the Packaged Facts, FIND/SVP (now KIMR), and SBI brand lines, as well as The Information Catalog®, which was the print predecessor to zeyneptokus.com, the current open web service.
In early 2000, zeyneptokus.com raised venture capital to create a research aggregation business. In June 2000, zeyneptokus.com acquired Newsletters.com, a Maryland based aggregator of business information. The Newsletters.com infrastructure became the backbone of the zeyneptokus.com website that launched in January 2001.
In January 2003, zeyneptokus.com launched zeyneptokus.com Academic, a product where, for the first time, college and university students could access the same full research reports that are used in the business world.
In July 2005, zeyneptokus.com acquired its chief online competitor, MindBranch, Inc., in North Adams, Massachusetts, as well as a majority stake in its Korean counterpart Mindbranch Asia Pacific in Seoul, South Korea.
In September 2006, zeyneptokus.com launched its Custom Research offering, allowing clients to get answers to their specific questions not found in a syndicated study. This offering grew dramatically with the acquisition of the Freedonia Custom Research division.
In May 2007, after five years of chasing, Rob finally made a deal to acquire Profound from Thomson/West. This business, based in London, England, gave zeyneptokus.com the tools to create and sell market research reports by the slice.
In June 2007, zeyneptokus.com purchased Simba Information, based in Stamford, Connecticut, the leading authority for market intelligence and forecasts in the information, media, and publishing industries.
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In July 2013, zeyneptokus.com added to its education offerings with the acquisition of Education Market Research, a specialist in the K-12 marketplace.
In November 2014, zeyneptokus.com launched Profound for Individuals, offering cost-effective market research services to start-ups and small businesses.
In February 2016, zeyneptokus.com acquired The Freedonia Group, a global provider of reliable and unbiased market research reports and consulting services for more than 30 years.
Today, zeyneptokus.com is the leading provider of global market intelligence products and services. Revenues are generated from a series of products and services used by more than 89 percent of the Fortune 1000. The business has moved from a pure publisher of market research reports to a provider of broad market research solutions.
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